Trade is already selling Christmas goods

The children''s day barely out of scene and Christmas begins to show her face in trade do Grande ABC, just over two months of celebration. This is because, as the consumer has not yet regained confidence in the economy due to the crisis, and unemployment high, try to follow extend to as much as possible, the exposure period of these seasonal products and thus attract more and more customers seeking to buy Christmas items in advance or pan promotions.
The shops, especially those shopping centres, therefore, already are preparing for the best date for sales, and fill the shelves and corridors with pine trees, lights, garlands, Nativity scenes and other items typical of Christmas.
"In the past, everything had its time, but today it''s not like that anymore. Increasingly trade anticipate. Retailers think about profit, and that the sooner they start selling, best for them ", says the artisan Sueli andreense Oliveira, 61 years.
The street trade is more in advance, including what the stores of shopping malls. Shopping complexes in the region should begin betting on Christmas from the beginning of November.
To strengthen the competitiveness in front of malls, which typically invest heavy promotional campaigns, trade associations also have started to make use of actions to attract the consumer.
In São Caetano, from day 1 have been conducted Christmas sweepstakes, with 51 awards in all, distributed weekly. The Aciscs (commercial and Industrial Association of São Caetano) has also stimulated cultural contests with the Christmas theme, such as poetry, pictures and decorating of residences. "At this time we have shops here selling decorations, and they increasingly seek news. This year we''re going to do the Christmas campaign lit. The whole town will be decorated and about 450 posts will be adorned with the flashers ", says President Aciscs, Walter Eduardo. He points out that the early actions are using the consumer understand that trade is already prepared for the date.
In Santo André, from September to Christmas Show campaign Awards 2016 comes distributing coupons for sweepstakes. According to Acisa (Associação Comercial e Industrial de Santo André), the action will until the day December 31, and consumers will compete for prizes such as a Fiat Mobi zero-kilometer, a motorcycle, a TV and a travel voucher in the amount of 4,000 R$. "This year, we start earlier campaign for everyone to schedule and plan in advance, and nobody gets out. So much so that, by extension, she''s stronger than last year. So far, the participating trade grew 45%, "explains the President of Acisa, Evenson Robles Dotto.
The anticipation of Christmas atmosphere is not exclusively this year because it was adopted so pilot, as a strategy, in 2015, also in order to circumvent the crisis. So, the street trade begins to use and stuff the shelves to receive the consumer before even than the malls.
The associations stand out, that even though the Christmas atmosphere is prevalent, many shops have also been preparing for Halloween, celebrated on day 31.
Protest gives tips to control spending the period from now until the end of the year, marked by flood of increasingly diverse products and attractive Christmas themed, makes it more difficult for consumer''s life that he resist the temptation, even in times of economic downturn.
So the Protest (Brazilian Association of consumer protection) have series of tips for planning with respect to these expenses. One of them is to draw up the list of items you want to buy, with a ceiling that if you want to pay and, before going to the shops, do extensive research. "It is necessary to immediately organize Christmas. Look for prices and promotions. But we must also be aware that you will buy and analyze the cost and benefit of the product. Generally, the stores are promoting this time, however, must have rational thought and see what is a priority, "says institutional Coordinator of the Protest, Maria Inês Dolci.

She directs that the consumer take care that the excess expenses do not affect the finances of the House and generate more debt. "It is necessary to organize expenses and think the 13th salary can also be used to pay the costs of beginning of year as PROPERTY TAX, PROPERTY TAXES and school supplies."