In the event Packaging Innovations, in London, as part of the Forum, Emmanuelle Bassman, founder and Director of In-Trend Ltd, gave his predictions for the next big news in cosmetic packaging.
Steps of a beauty routine
"It''s not enough just to launch a product. You need to come up with a protocol. Several routines steps require a package that allows this behavior "step one, step two, step three" or a "day/night". And you need to make it noticeable in your package.
Less is more
"In terms of ingredients, less is more ... and it is necessary to reflect this in your package. Simplicity is a question extremely relevant. "
Non-toxic with smart packaging
"We have reduced the use of preservatives and offsetting this reduction with the use of smart containers that allow the preservation of the cream inside. We also have seen more "fresh" products on the market, designed to be stored in the refrigerator, since there is a big link between cosmetics and food ".
All about food
"Along with the trend of superfoods, in beauty, we are seeing a trend toward more" do it yourself "for packagings. Consumers want to be more involved; and it''s not something related to homemade brands; premium brands are also offering this as a way to allow consumers to customize ".
Associating devices and topicals
"Today is no longer enough to use just one product topic. You need to increase your effect using tools. Think of your cosmetic and then think about what type of device you could include in the package, so that it would work even better.
On the street
"The bathroom is not the only place where beauty products are applied. We''re very busy! You need to make a bat-shaped portable product. The products for use outside the home are growing each year. Even daily for skin care products are becoming more and more sophisticated. Already there are peelings in wipes and pads formats ".
Multiações explosion
"All currently wish to multi-action products and, if you have a multifunction product, you have to make it very clear in the package all the product makes. You need to express this multifunctionality in the project ".
Boosting the mind to the sensory beauty
"We want to feel good and we want to feel less stressed. As a brand, you can open other emotions of consumers – for example, companies seeking to make packaging gourmand that you feel like eating. With beauty products able to provide a sense, as a "freshness", the packaging can contribute, if she express the same idea. "
Monitoring the beauty
"Now we have the phone and the product – and they will be increasingly connected. Following the release of My Patch, UV of La Roche Posay, we can expect more brands with concepts of connection to smartphones. "
Skin color
"Beauty is not only for white fur. And this needs to be indicated on the packaging. "
Individually packed
"With the trends for fresh produce and for use on the street, everything becomes increasingly packed individually. There is a tendency to decrease in use of products where we have to put our hands repeatedly in a tub, while products such as masks are sold in single-use sachets. So why not make your single-use products, making them more attractive for use away from home? ".
ABRE
Related products
News Item translated automatically
Click HERE to see original
