Smartphone becomes '' indispensable ''

A new global research from Nielsen shows that the phone became '' indispensable '' to consumers at the time of purchase to make decisions. The report '' Mobile Shopping, Banking and Payment '' shows that 53% of consumers use the smartphone while shopping to compare prices, while basically the same proportion (52%) says that the appliance uses to get product information.
Research indicates that the '' need '' to use the cell phone is total. 74% of respondents said they enjoy the freedom to be connected anywhere, anytime, while 70% agree that the smartphone has made your life better. The study notes that this constant connectivity changed not only the way people stay in touch, but also how we buy, we do Bank and pay for products and services.
"Online commerce has enormous implications for the entire retail ecosystem," said Stuart Tagg, Financial Services Leader of Nielsen Europe. "Mobile devices are not only bringing new consumers to the modern economy connected, but are also allowing more personalized consumer experience, more adapted to behaviors, needs and preferences. It''s also a way for companies to develop a deep understanding of how consumers are buying in the digital world, to use that understanding and draw strategies around their habits and preferences, "he added.
According to the study, 44% of respondents use mobile devices to find coupons or deals. Consumers report also use them to make better purchasing decisions (42%), to make purchases of faster or more efficient travel (41%) and to purchase products (38%).
Asia-Pacific is the region that more shopping via mobile. According to the Nielsen report, half of the respondents in China (50%), India (49%), South Korea (47%) and Viet Nam (46%) report that used a mobile device to buy for the last six months.
Nielsen heard over 30000 consumers online in 63 countries.