The simplest cell phones for sale, the so-called "Bill phones", reaqueceu the market in the second quarter, according to research firm IDC consulting. Were 1.26 million units, an increase of 35.1% in comparison with the same period last year, a performance that helped slow the downward trend in the sector. The retreat was 1.7% between April and June, to 12,000,000 units, against a contraction of 32.9% between January and March.
"In 2015, there was a lack of options of appliances of this type. Today, the offer is much higher. In addition, the conventional phones meet very well the demand from rural areas, where the 3 g barely works and the 4 g hasn''t arrived yet. In this case, the less investment is worth it, "said Diego Silva, an analyst at IDC.
Smartphones Between smartphones, 4.8% drop was registered in the second quarter, with 10,770,000 units sold. According to IDC, the average ticket of smartphones rose from R$ in the first quarter to 1,152 1,045 R$ in the second. Today, 64.2% of the smartphones sold are in the price range that varies from R$ to R$ 499 999. "Manufacturers, that until 2015 had little expression in the Brazilian market, began to invest in more advanced products and are gaining more and more space," says IDC analyst.
Only between the months of April and June 2016, the Smartphone market moved 2010 billion. "Even with the lowest average ticket revenue in the second quarter was 10% higher than in the first. In comparison with the same period in 2015, was 15.7% higher, "adds Scott.
Expectations
For end of the year, IDC predicts a heated market. The expectation is that manufacturers make releases and promotions for Black Friday and Christmas. "With the dollar, prices should be even more attractive," said Silva. For 2016, IDC projects that are sold on cellphone 40,300,000 Brazil.
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