PepsiCo expands packaging options and includes snacks with suggested price of 1.00 R$

To meet the new needs and occasions of consumption – in which the Brazilian search portions of different sizes and most affordable prices – PepsiCo diversifies the size of packages of snack lines, offering a complete portfolio for all budgets, with more options to choose from. The strategy will be effective from October. In the North and Northeast, the action involves a special portfolio, which includes the Fritos (20 g), Funyuns (27 g), Fandangos (35 g), Pingo d''Oro (40 g), twisted Jr (40 g) and the Cheetos (34 g), with the suggested retail price of $ 1 each.
In Pernambuco, the portfolio brings a product with size and unique flavor: the snack Cheetos "Mini Poffs", 27 g, with a creamier texture, new packaging and cheddar flavor also the suggested retail price of $ 1. "The new sizes and prices seek to reach consumers in these regions, which despite performing storage behavior, still give greater importance to small packs," says Marcela Mariano, Director of PepsiCo''s Brazil trade marketing.
In addition to packets with the suggested retail price of R $ 1, other sizes are also now available in retail: Combos in 103g packaging, with reference price of $ 5; Funyuns 120 g also $ 5; and Fandangos ham and cheese in 164g packaging and set 59 g, r $ 5 and RS 2, respectively. Complete the offers the brands Ruffles and Doritos in 17 g to 400 g, with prices of $ 1 to R$17; the 84g sensations, $ 5; and a lot of 100 g and 60 g, the $ 5 and $ 3, respectively, in addition to the Cheetos in 150 g, 140 g and 130 g ($ 5) and set 59 g, Oh, 51g and 49 g ($ 2).