Own brands Reach 32 Mi of Brazilian Homes

According to a survey released by Kantar Worldpanel: consumer, the number of Brazilian homes that consumed some own-brand product reached 32,600,000 until the end of the first half of this year. The result represents an increase of 45% in value in the last six years. According to the study, classes A and B reached a penetration of 67.6%, while class C reached 63.7%. There was also a high of 2.7% in the number of buyers in about 2015, and the average ticket grew 9.7%. The survey still showed that liquid detergent, SOAP stone and steel sponge are among the five that most adds buyers in this segment.