Malls with Differential Maintains Growth

The sector still coexists with the fall, however, large models and competitive differential grew in September, with a high of 2.8% in Iflux, index that measures the flow in the malls. This group, which today represent 1/3 of the market, is ranked by IBOPE intelligence as "dominant in their markets," with over 45000 m ² gross leasable area (GLA) and more than 4 years of operation. "The resilience of these malls to the effects of the current economic crisis shows clearly the importance of developing effective market positioning strategies, based on qualified information and accurate diagnoses," says the Director of the unit of shopping, retail and real estate of the IBOPE intelligence, Márcia Soles.
Secondary
These malls have gained prominence after the sector registered a 3.5% drop recorded in September over the same month of 2015, being the third month of consecutive decline and the second worst result of the year behind April ( -3.7%). In absolute numbers, were less 7,500,000 of visits to shopping malls in the country. However, the fall was caused by by the secondary malls (classified by IBOPE as malls without positioning or competitive differential in the market where they operate) and those that meet a less qualified consumer profile, concentrated in B2C1 classes.