Ice cream Ramos is sold to group of businessmen

São Paulo-Ramos, traditional ice creams on the North coast of São Paulo, no longer the family Lee, its founder.
The company has just been 100% sold to H&M Holdings Group that already ran from 2014, when she started the process of professionalization.
The value of the transaction was not disclosed.
The Ramos was established in 1981 and gained fame with their fruit popsicles. The company has shops in the North Coast and also in the State capital and a factory in São José dos Campos, interior of the State.
The new owners promised to keep the manufacturing process and the original recipes of the ice cream, "made with real fruit", as well as vendors and distributors.
The H&M Shares belongs to a group of entrepreneurs who, originally, working in the field of real estate rentals.
The company wants to accelerate the expansion of the brand through franchises and "microfranquias". The idea is to reach 1,500 points of sale by the end of next year.
She promises four new franchised stores this year – two of them will be opened in Campinas and in the condominium Alphaville next month. For 2017, ten new units are planned.
Today, Ramos already has three franchises (in São Paulo, Ilhabela and Ubatuba).
Already the newly announced "microfranquias" is business of up to 60,000 real, unique to malls, condominiums and GAL­leries.