Braskem expands portfolio with resin which gives luster to packaging

Attentive to market trends and to offer customers complete solutions, Braskem, the largest producer of thermoplastic resins in the Americas, extends the portfolio of specialties with new resin that provides brighter and better finishing blown rigid packaging. The solution will be presented at the greater industry fair of plastics and rubbers in the world, the K show, held in Dusseldorf, in Germany, of 19 to 26 October.
The priority markets for the new resin are the cosmetics, hygiene and cleaning products and food. The news gives the packaging a brightness and better finish, which gives more visibility to the product on the shelf before the lightproof competitors.
"The care with the container is as important as the content stored, because the packaging is responsible for enhancing the brand identity for the market and the consumer," says Zolder Stekhardt, account manager responsible for blowing market for consumer packaging in Braskem. "With this launch, Braskem expands its product offering by offering an even more complete portfolio for the production of containers for coextrusion blow molding, adding more value to the final packaging", complete Zolder.
Braskem owns more than 15 bars of polyethylene for the segment and always seeks to develop new solutions that have efficient properties with regard to the strength, ease of processing and high productivity and sustainability, features that ensure best quality packaging, finishing, and increased strength.