84% of consumers Must Buy Online

According to a conducted by Ebit, company specializing in e-commerce information, 84% of online consumers will take advantage of the assets Friday of discounts, which is scheduled for the day November 25, an increase of 3 p p about 2015. According to the study, the only billing on Friday expected to reach 2.1 billion R$, representing nominal growth around 30% in relation to the 2015 Edition, year in which sales reached 1.6 billion R$. The products with greater intent to purchase must be Electronic categories (34%); Home appliances (28%); Telephony and cell phones (27%); Data processing (23%); and Home and decoration (13%), respectively.
Christmas shopping Should Be Anticipated on the date also, research also indicates that the expected purchases on Black Friday, 44% must be made with the aim of anticipating the purchases for Christmas. The destination of the products is varied: 59% for own use, 24% to 14% for this family and 3% with other purposes. For the survey, 5,791 people were interviewed. The research considers the 31% increase in the number of active virtual consumers in the first half, according to the WebShoppers report 34. In addition, consumers who want to purchase electronics, the largest part (82%) pointed to the credit card as the preferred means of payment. Then comes Bank (13.12%), direct debit (2.47%), as well as other media with smaller representation. The average ticket category should stay around 1,180 R$.