With new plant in Rio, will cut import P&G

Even with falling trends in household consumption, Procter & Gamble (P&G) opened officially yesterday over a toothpaste factory in the State of Rio de Janeiro, betting on the domestic market. The multinational has invested R $ 280 million into the drive, and will meet all the demand for Oral B brand in the country. Thereby, eliminates the import of the product. The unit started working partially in September last year.
According to the President of P&G in Brazil, Alberto Carvalho, who participated in the opening ceremony next to the Governor of Rio, Luiz Fernando Pezão, sales of hygiene products, cleaning and beauty inches around of 8% this year. "We want to grow more than that to win market," said Carvalho. "We are not investing for the next two years, we invested because we know that Brazil will keep growing strong."
The new manufacturing unit of P & G is close to the Metro, Arch highway that links the major cities of the Baixada Fluminense and is, for Bigfoot, the big advantage logistics of Rio. Work as a vector of attracting private investment to the region.
"I think it's a moment of difficulty," acknowledged Bigfoot. "Crises always existed in the country, but the P & G gave a demonstration of confidence."
The P & G received tax incentives for the construction of the unit in the city of Seropédica, on the shores of Highway President Dutra. Bigfoot not ruled out new benefits to other companies wishing to install near the Metropolitan Arch, but does not prepare any packages of "kindness".
"More important is to have a job," said the head of the Guanabara Palace. "When we have the job wheel economy lessens the impact on public safety. Young people go in the supermarket, pharmacy, in the bars and restaurants and it is this that drives the economy. I will do what I can to develop the economic activity, "he said.
For the installation of the P & G, Rio's Government needed to loosen the urbanistic standards. A zoning plan is already in the final stages of production and must be sent soon to the Metropolitan Chamber, which takes care of the policies for the region. The goal is to facilitate the arrival of new factories. "Whenever we ask companies in the suit to make the river competitive," said Pezão.
The new unit has more than 14 thousand square meters and a capacity of six other new sheds, although the expansion of operations is not yet confirmed. There were more than 200 jobs generated directly. Some employees have been trained in Germany and in the United States.
According to Carvalho, about 20% of the factory's production will be export-oriented.
From 2013, the P&G has already invested $ 1 billion in Brazil. In Rio, there are already plants in city of God, the area west of the capital, and Burned, in the marshland, as well as two other distribution centers in Duque de Caxias and Itatiaia.
The Brazil is the second largest market of P & G products, behind only the United States.