Release ensures sale of accessories

Sao Paulo-A good pace helped launch the brands of accessories, jewelry, semijoias and jewelry, like MyGloss and Skillus, Morana, to ensure good results in sales for the first half of 2015. In this way, the performance of the companies follow the same or even greater than 2014.
As well as the lingerie and cosmetics segment, sales in the industry have had no negative impact to the economic downturn. Nevertheless, firms should follow fashion trends and investing in creativity not to hyperventilate in sales this year, points expert heard by the DCI.
According to the CEO and co-founder of the brand that sells costume jewelry MyGloss, Rodrigo Stocco, we must differentiate and use fashion to have a strong position in the market. He claims that the company introduced significant performance in these first six months of 2015. "We grew 20% in sales in same-store items, guarantees it.
With an average ticket of $ 140, the MyGloss network has more than 1,000 products and operates in 14 States, including São Paulo, Rio de Janeiro, Minas Gerais and Alagoas. In 2014, the network made approximately $ 25 million.
About follow the trends, the CEO of the brand claims follow the main international leanings. "If this winter fashion color is Brown, certainly we're going to have a collection of costume jewelry like this." The agility among the trend research, creation, production and distribution in a short time are completely unusual factors in this market, says Stocco.
Exclusivity
With monthly and semi-annual releases and over 2 thousand pieces in the catalog, the Morana franchise network sells earrings, necklaces, bracelets, rings, scarves and even handbags. With 304 stores, being only two units, the brand will launch in August a Summer line, with five different themes. In these lines, the parts should cost between $ 80 and $ 140. To ensure uniqueness of the brand, the flag says working with few parts of these collections-about ten per store.
According to the marketing manager of Morana, Márcia Teodoro, the new collection should have themes like Romantic Punk, with parts in graphite and delicate pearl bath. "The pieces are striking and with high fashion. The client does not want to find this product on other women, "she said. In 2014, the network claims to have achieved a revenue of $ 225 million.
Another flag of franchises of this sector, with 13 stores, Skillus ensures investing in four new releases in the year, and holidays like mother's day, Valentine's day and Christmas. "We are a company that operates in the market of veneered jewellery for over 30 years", says the commercial Director of Skillus, Fátima Mariano de Carvalho.
On the sales performance, Fatima says that the result of this first half was pretty good, considering the current economic climate. "So far, we've kept the same performance from last year," he said, noting that the brand has more than 5 thousand products for sale.
Fair of the sector
With conservative expectation for business this year, the seventh edition of the Bijoias fair, organized by B8 events, should move $ 20 million this year, $ 5 million less than in 2014. "Sales of the fair can decrease by up to 35 percent," said the Executive Director of B8 events, Vera Masi. For her, the Bijoias is the main event of the sector in Latin America and companies need to be vigilant and keep up with the news and keep the acquisition of parts.
"Retailers cannot stop buying, because even with the trade slowed down, the only chance to sell more is having new products", he argued. "We need to streamline the business, invest and bring news. The brands need use of creativity, with more innovation, "he argues.
In this seventh edition, the fair must have more than 160 exhibitors, with pieces such as bags, scarves, jewelry, jewels, veneers and semijoias. The event will be between 4 and 5 August at the Frei Caneca Convention Center, in São Paulo (SP).