The Novelprint, a successful partnership with the NewAge drinks and Brewery Germania, provided self adhesive labels that make up the package of beer. Amazon's new beer on the domestic market, but was created in 1993 and until this year had been exclusively exported to Europe and Asia.
The product hit the shelves in April in the Southeast and South of the country, available in a new pack of 290 ml and introducing an innovative concept in the brewer's market, a premium beer brand concerned with environmental issues.
To meet the innovative and contemporary concept of this news, the Novelprint printed greater vividness, brilliance and differentiation to the label, and label the neck against four types of labels in metalized BOPP (macaws, Jaguars, toucans and giant anteater). The application equipment was provided by Noveltech, Novelprint's technology arm, which also is a pioneer in the manufacture of machines for application of labels and tags in the country.
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