Premium products are still consumer preference, even before cutting spending.

Who attends supermarket ever feel in your pocket the price climbing in general this year. With every purchase, fewer items and more spending. This is where the old strategy to reduce the list and cut out items deemed superfluous. But that math, in particular products ends up not happening so drastic. Consumers got used to a better quality product, and even in the face of an economic downturn evident, even pay a little more for him. Premium products
More than 30 million Brazilians became part of class C in recent years. This increase in purchasing power has made consumers more demanding and also appear willing to pay more to buy the same goods in classes A and b.
Are various items, like toilet paper double leaf for example. Despite the crisis, has a portion of the new class C that doesn't disposes of these achievements, says Rodrigo Mariano, Apas. " The consumer begins to make choices. Has some items that he didn't give up, I have reached a level of consumption that makes cutting basic items not to stop buying other premium products, for example. "