Justice suspends campaign of the harvest at the request of Sadia

The Justice of São Paulo has suspended an advertising campaign created by the brand of food Harvest for understanding that she associates the Sound product, BRF, its competitor. The decision orders to remove the ads from all media and, in case of breach, the daily fine is $ 50,000. The harvest can still appeal the decision.
In the lawsuit, the BRF argued that the harvest used the letter S, present in all their commercials, to induce the consumer to error, which would be "unfair competition". The letter is the name of two brands, but only at the end of the commercial it is revealed which of them the product belongs.
Judge Douglas Iecco Ravacci, of the 33rd District Court of Sao Paulo, the comparison promoted by the campaign, although not derogatory, rests on the success obtained by the rival. "Turns out to take advantage of the successes achieved with the previous advertisements based on this slogan to advertise your product, in prejudice similar to that of the author," he said.
The JBS's advice, owner of the Seara brand, reported the G1 by phone that the mark had not yet been informed of the Court ruling.