Monday, July 27, 2015

Haribo, the gelatinous bears, open factory in Brazil

The German company Haribo prepares to open new horizons beyond Europe. The creator of jelly beans shaped like Teddy bears announced that coming to Brazil later this year.
According to Agency Deutsche Welle, which cites the Franfurter Allgemeine Zeitung newspaper, the company's Chairman, Hans Guido Riegel, stated that the factory will be in São Paulo.
According to Deutsche Welle, the Haribo intends to also carry out exports to China and open a new factory in the United States.
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Founded in 1920 by Hans Riegel (grandfather of the current President), the company has come to count on 400 employees until the end of World War II. Today, the company has more than 6 thousand employees.
After the war, who took over the business was his son, also named Hans Riegel, who died in 2013.
The success of the bullet was so great that she has become a cultural phenomenon, inspiring a TV series produced by Disney, called in Brazil "Gummi Bears".
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