Green Field invests R $ 15 million

The Dairy Field Green, with headquarters in Kansas City, in the South of Minas Gerais, will invest $ 15 million in another stage of the project starts in 2012, which aims to transform the company into a national reference production of healthy products. The contribution will be directed towards the expansion of processing capacity, innovation and expansion of storage area. The forecast is complete this phase in 10 months.
There are 15 years in the market, the company specializes in the production of healthy foods and differentiated. The mix of Green field is comprised of 30 products, including yoghurt, fresh cheeses and matured, cottage cheese and sour cream.
According to the President of Green Field, Alessandro Rios, expectations are positive in relation to the company's growth in the domestic market and, therefore, the investments were held. "This step is part of our investment plan for the company to become the leading in the area of healthy product in the country. Start to run the project in 2012 and we are going to sequence, even with the economic crisis scenario in the country, "he says.
Currently the company processes 3 million litres per month and after the completion of investments will render 6 million liters. The contributions also include the modernisation and security of processes and product traceability.
"The expansion works were started two months ago and we are in negotiations with equipment industries for the purchase of the same. In this step of the project our physical area to be 15%, which will allow stock double the current volume, "says Rivers.
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-Supply the strategic location of the dairy and the differential work done with the milk producers will ensure the supply of the unit. "We are located in the country's main dairy basin and develop a strong technical assistance work in the farms, which are more than 300. Thus, the increase in production occurs naturally. In addition, we pay differentiated value for quality milk, which also attracts the interest of new producers to suit to our standard, "he reveals.
The expectation for this year is to expand in 50%, reaching R $ 150 million. The expressive growth in a weakened economy, is due to the expansion of the market, differentiated products and investments in product launches.
"The expansion of our market, especially to the interior of the States where we operate, is one of the factors that will enable our growth. In addition, we are always launching products and exclusive, which positions in a market without direct competitors, "he emphasizes.
Only in 2015 will be three new projects. Earlier this year it launched the Greek yogurt with 35 calories; last month the Greek good shape (which contains fibers and collagen) and is slated for October another release, which Rivers chose not to disclose at the moment.