Congraf produced the new package of Premium Vodka Stolichnaya

The Stolichnaya of Brazil has just developed a packaging for its flagship in the country, the Stoli THE VODKA. The release should contribute to the new brand positioning and new product campaign.
The packaging is also used as a marketing tool, adding value and passing with impact the image of the premium product, therefore, received special finishes such as matte lamination on front and application of UV varnish Gloss with recently, in addition to relief dry. Such attributes value appearance and convey the sense of luxury, which will be immediately perceived by the consumer at the point of sale.
"The print quality is amazing, which leaves us satisfied once the cartridge is used in supermarkets and is of fundamental importance for replacing the product on the shelf. The cost x benefit was also very important in our decision by Congraf ", explains Guilherme Luiz, responsible for Marketing at Aurora Fine Brands, official importer of Stolichnaya in Brazil.
The box was developed in compliance with the guideline of Stoli international. Art is the adaptation of the global concept of Stolichnaya and its development with the participation of the Next Advertising Agency. Already the structure received subtle changes made by Congraf packaging, for improvement in their performance.
"We think of the safety of the packaging and transport, which is why we carry out adjustment of reinforcement in the background, offering strength and ensuring the integrity of the product", says Cesar Costa, Packaging Designer of Congraf.
Produced by Congraf in duplex cardboard and printed in four colors, the box will pack the STOLICHNAYA VODKA containing 1 litre.