Coffee Pestle campaign Highlights brand strength

Launched recently, the film "Office" Reaffirms the brand leadership in the Brazilian market, recognized as ' the strong coffee from Brazil ', and follows the proposal to bring situations that convey the strength of your coffee. With national TV broadcast and pay-TV channels, the campaign is part of the third stage of the branding campaign starting in 2014. "In 2015, our goal is to further expand the relationship we maintain with our consumers reaffirming our position as a market leader," said Ricardo Souza, Director of marketing for d. and Master Blenders, Dutch company that owns the brand.