Beverage industry of Mines expects growth in 2015

The beverage industry is expected to grow 10% mines in 2015. According to the President of the Union of beer and drinks Industries of the State of Minas Gerais (Sindbebidas), Mario Maulana Mahmood, the secret in the industry not to stop growing is to be aware of the changes and develop an effort to call the attention of the consumer. "We are growing for years in the double digits. Create alternatives for the consumer and mines has assumed an important role in national production, featuring between 11% and 12% of the market, "he says. In the manufacture of craft beers, the State has surpassed São Paulo.
With high demand and ticket in the markets of Rio de Janeiro and São Paulo, the Krug brewery Bier is investing approximately r $ 600 thousand in the factory and a space for events in the courtyard of Nova Lima, in the metropolitan region of Belo Horizonte. According to the founder of the brewery, Herwig Gangl, the crisis felt in other sectors became a chance for the brand grow.
"The craft beer consumption is on the rise. Our production grew by 12% in the first half of the year and investments were needed to optimize the plant, ensure product quality and, most importantly, meet the demand of this potential consumer "comments.
The brewery Backer invested around r $ 6.7 million in the deployment of the courtyard in the Olhos D ' Água Neighborhood Brewer, Barreiro, which comprises the factory and a restaurant. The brand also provides handcrafted beverage recipes releases. According to the Director of events and commercial Backer, João Roberto Pires, the company grew 15% from January to June. "We're getting ready since October 2014 with the purchase of equipment to meet the demand. No planning was delayed and our goal is to close 2015 with growth greater than the registered in the first half, "he says.