Valentine's day should move $ 7.7 billion in trade, says survey

National survey of the Trade Federation of the State of Rio de Janeiro (Fecomercio-RJ) and the Instituto Ipsos, made with 1.2 thousand customers in 72 Brazilian municipalities, shows that the average spending with gifts and celebrations on Valentine's day, this Friday, rose 5% compared with last year, with average ticket of $ 155,69. The intention of shopping has proved stable, around 34%. The survey, released today (11), was made between 15 and 28 May.
The Manager of Fecomercio-RJ's economy, Christian Travassos, said, "in the current scenario hesitant", with the selective consumer and unemployment inching in major cities, "the Valentine's day comes in handy". It is estimated that the date move around r $ 7.7 billion in trade.
The survey reveals that leading consumer preference clothing with high of 6 percentage points in about 2014. Tariq pointed out that there is greater participation by boyfriends to programs such as go to the theater or to the movies, dining out or even travel. These alternatives accounted for 5% of the options last year and now exceed 16%. One in three Brazilians want to present or make any celebration that day on June 12.
"Our reading is that, last year, the celebrations of the data were compromised because Valentine's day coincided with the opening of the World Cup," said Tariq. Nevertheless, he pointed out that the growth of 5% in average ticket must be considered, "because everyone's holding [spending]". He stated that, for the trade, the willingness to buy a gift or go to a restaurant or theater are attitudes important to warm up the activity.
"In this scenario of troubles in the economy, it is important to mention the trade holidays." For Tariq, the commemorative dates help the entrepreneur to trade ease the effects of the slowdown of the economy and can help the customer loyalty, which is more selective. Right now, this is important, he said, given that household consumption had the first drop in 12 years, according to the latest result of gross domestic product (GDP) released by the Brazilian Institute of geography and statistics (IBGE).
"As he [consumer] have held consumption can also allow, in a commemorative date, have a leisure time with your partner. There is no such bank. Not everything is negative at this point ". And consumers are worried about maintaining their purchasing power, he added.
The President of the Club of Directors Retailers of Rio de Janeiro, Aldo Gonçalves, expects modest growth, around 1.5 percent this year, in sales for Valentine's day in Rio de Janeiro. The number takes into account the very difficult economic time in the country, which is negatively impacting trade, with an almost 8.5% inflation, which erodes the earnings of the worker and reduces purchasing power. In addition, the interest rates are too high and credit is scarce, unemployment is increasing and there is a climate of mistrust and uncertainty, all impacting negatively the trade ".
The 1.5% growth in sales consider the fact the date being the third most important Brazilian trade, after Christmas and mother's day, tying with Easter.