Produce beer's goal of Fruki until 2020

The Gaucho Fruki will extend the operation market in drinks until 2020. The President and founder of the company, Nelson Eggers, said yesterday, in Porto Alegre, according Federasul that in five years will enter the market of beer. The plan comprises the design of a new factory, which will be the second company, headquartered in Lajeado. In addition to the drink that will follow conventional products (of greater production) and the so-called craft options, Eggers said that the venture will mark the ticket still in juices, teas, isotonics, and functional beverages.
The value of the investment, location and production capacity are not defined, according to the businessman, who was a guest of the it's on the table of the Federation of trade associations in the State. Eggers suggested that the ticket in beers meets an expectation of the market. The unit, whose address will depend on availability of 100 hectares area, plenty of water and quality and proximity to urban agglomeration areas, will also produce soda. After completing this plan, the leader fanned the brand debut in other markets in the country, such as São Paulo and Rio de Janeiro.
The businessman not conditioned the decision to do the maintenance of current levels of tax incentives. The imposition of limits and review of current policy by the Government of José Ivo Sartori may affect current matter of exemption and postponement in payment of GST. "9% should pass the 6.5% funding on tax due. But it has to be applied to large too, "warned Eggers, that ruled out legal recourse if any of the incentives already granted (Fundopem and Integrate) is reduced. "I'm not fighting with the Government", justified.
In the area of tax policy for enterprises, Eggers argued that one should differentiate who complies with those who do not follow what is set as return of benefits. "I got many tax incentives of various Governments, we're in the room and always fulfill exactly what it was designed for more fundraising", assured the businessman, which he estimated at $ 32 million the amount of incentives for a turnover out of $ 4 million in 1994 to $ 50 million in 2014. "I'm being very open, which can harm me. Multinationals had incentives for 30 years of indeterminate value, ours was determined. "
Over the next five years, before attacking in beers on the market, the company still Gaucho wants to win more slice in sales of soft drinks and mineral water, where is the leader. According to Eggers, the intention is to leave the 32% stake in water to 50%, and Guarana, 13% to 20%. "It's not very difficult to conquer, even if it's hard to compete with Coca Cola, Ambev and other large," admitted the Manager.
Today, the installed capacity of the company is bottling 420 million water and guaraná. Executing investments, are $ 15 million in setting up a distribution center (CD) in Pelotas. In 2016, a CD should be installed in the Serra gaúcha. Until may, Fruki registers 17% nominal advance in the recipe, and 8% in volume produced. Eggers estimates that must be the performance of the year, whose slowdown in general activity would not have affected their business.