New drops Always in line new holographic packaging

New drops Always in line new holographic packaging
Based on the new brand positioning and knowing that adolescence is a period of experimentation, Cory released three flavors in the same package of drops, providing the consumer a combination of sensations: Mint, strawberry and melon with 10 and 21 units and also in packages of 63 g and 600 g. The hard candy assortment reflects the desire of the consumer by the variety of flavors in a single drops.

According to Ricardo Fernandes, marketing manager of Cory, the company reinforces his pioneering and brings new consumer experiences for fans of the brand. "We did extensive research that showed the lack of this type of product in the country and the desire of consumers seeking to switch the flavors in a single bottle of drops. We bet on the originality of the product and invest in different actions, such as digital media, point of sale materials, among other "comments.

The brand has revamped the packaging of your whole portfolio, and now Always has a new look with a holographic packaging to strengthen the pioneering and innovation of Cory. Keeping the traditional Always icon, the new package brings the colors green, blue and red, and symbols that represent the flavors Mint, strawberry and melon, the assortment. The inclusion of illustrated icons packs, representing each of the flavors, is another big news. They will also be incorporated in all flavors of the line.