Keep high pace of growth organic

The organic products market is showing signs that he's not feeling the effects of the skating of the Brazilian economy. It is expected that the sector will keep the annual growth rate between 25% and 30% in 2015, same number achieved last year.
Exports should record and reaching the amount of US $ 280 million-12% higher than exported in 2014 ($ 250 million).
In Brazil, the sector's turnover came to exceed the $ 2 billion mark last year. It is estimated that this year the number will jump to $ 2.5 billion. The data is the Executive Coordinator of OrganicsBrasil project, Ming Liu, who now has 60 companies specializing in the production of organic products.
"From 2011, when the organic market was regulated in the country, our annual growth rate has stayed at that margin [between 25% and 30%]. Despite the economic crisis, the trend that we are seeing so far is that the industry will continue to grow at the same pace, "says Liu.
According to him, this is a global trend, as the organic market has grown throughout the world. Despite some delays, Liu believes that Brazil has the potential to compete with other countries. "The Brazilian product is very respondent, account of the appeal that the country has for its biodiversity. Outside, they are well valued. "
Certifications
One of the barriers that the Brazilian producer is when you decide to export is the certification. Every item used in the production is supervised. So, those who require many ingredients have more difficulty being approved.
"The operation ends up being impractical, because is very complex. An example is the cereal bar. It is made with several different ingredients and each one of them must obtain certification that is, in fact, organic. Unlike sugar, for example, that is an item only and has an easier time to be approved, "explains Liu. From 2011, the certifications are regulated by the Ministry of agriculture.
Sugar
The more organic product exported today by Brazil's sugar. The Brazilian Native only accounts for 33% of world production of organic sugar. Sucrose, produced in Sertãozinho (SP), is sent to more than 30 countries. "Of our production, 90% are meant for export. This gives something around 50 thousand tons a year, "says Hélio da Silva, commercial Manager of the Native.