D Gilberto wants to Boost growth with new items

Reinforcing its commitment to convenience of frozen, next to healthiness of vegetables, Of Gilberto plans a year of 2015 positive, not only by the growth of the products that are already on the market such as vegetables, mixes and fruits, as well as on the basis of more frozen items: garlic, onion and chopped tomato. "We are facing this year as a recovery period compared to last year, it wasn't so good. Our expectation is to grow 8% in 2015 ", reveals the company's commercial Director, Sergio Oliveira, the Rotating News Portal.
Bet with the postings
According to Sérgio, the goal of D show the market is Gilberto the key benefits of your new items. "In addition to the quality, to have a totally natural product, we're showing our customers and consumers all the competitiveness that we offer in relation to the in natura. Both the aspect of having a product with a longer shelf life, as well as in price, since we have a whole plan that avoids the fluctuation of prices. This is vital, especially for products like tomatoes and onions, which are always very affected over every year, "she adds.
The Products
The new versions of frozen foods with garlic, onion and chopped tomatoes begin to be distributed at the beginning of July, according to Sergio, and come in two formats for retail: garlic and onions in 300 g and tomatoes in 1 kilo packaging. "Even with initially packaging for retail, we believe that the product will also have good performance and usefulness by the food service, which is a very important channel for us, whose growth, including, is above the average within the company," he concludes.