Coty is on his way to buy P&G's business, say sources

The Coty is close to buying the unit of beauty of Procter Gamble, a & 12 billion dollars that would make the American cosmetics company world leader in perfume and hair treatment, said sources close to the matter.
If the business effect, the Coty would take over brands such as Gucci and Hugo Boss perfumes, the Wella hair treatment products and Clairol and makeups as Max Factor and Cover Girl, within the strategy to reverse falling sales.
For the P&G, the sale is part of a plan to focus on fewer brands, but of strong growth.
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The world's largest manufacturer of household products said in August it could sell half of its brands of slow growth over the next two years.
In 2014, the P&G sold the batteries Duracell for Warren Buffett's Berkshire Hathaway, for 4.7 billion dollars and some of its brands of SOAP to Unilever.
The Coty contest with Henkel business P&G hair treatment and won an auction over the weekend, said the sources, adding that the details of a complex transaction will take probably two weeks to finish.
By tax issues, the deal would be done through a "Reverse Morris Trust", by which the P&G cindiria its assets in different companies that would then be absorbed by a stock deal with Coty, said the sources.
The JAB Holdings, investment firm of Reimann, billion-dollar family that controls 75 percent of Coty, would get only one third of the shares in the combined business and approximately 47 to 48 percent of the voting rights, said the sources.