OMO Multi-action launches campaign and revamps visual identity

Starting this week, the line of detergents for clothes OMO Multi-action, introduces its new visual identity and formula, even more potent and fragrant. Communication reinforces the credentials of superiority and innovation of brand, in addition to the layout of packages, will feature a television movie opened and closed, actions on social networks of OMO and POS material. The campaign is on the air until December 2015.
"The new OMO Multi-action comes even more powerful in removing the most difficult stains, even on fast cycle. To communicate this news, our dissemination strategy has 360º actions, bringing a brand new look to its consumers, especially mothers, "says Pedro Jaureguiberry, Marketing Manager for OMO.
Developed by the Agency Borghi/Lowe, the film in 30 format "will be broadcasted on TV open and closed, nationally. The new campaign will be broadcast first in Brazil and then in other countries where the company operates, demonstrating the importance of the country to the OMO brand.
"The narrative of the film presents the new OMO platform. We know that it is important that your child get dirty and learn from it, but now we want to enhance further the role of mothers in the development of their children, preparing them for the challenges of the future, "strengthens the Executive.
Already the actions in the digital environment, developed by the Agency F.biz rely on activations on social networks Facebook and Instagram. In them, consumers can interact receive exclusive information, share information and take questions. Within the home care segment, the OMO brand is one of the most engaged in social networks. Only the Facebook of OMO has more than 2 million followers.
Another novelty comes to POV, especially in indirect retails. In addition to the new communication material, a new version of packing 500 g allows the exhibition of variant both horizontally and vertically, increasing the number of fronts for display of product in stores in the neighborhood.