Joint Venture Ambev and Whirlpool

The joint venture between Ambev and the manufacturer of Whirlpool appliances, approved by Cade, will act in the development, production and sale of machinery for the preparation of non-alcoholic beverages with the use of capsules. According to the company, the deal is part of the strategy of Ambev to create products and introduce innovations that are in line with expectations of Brazilians, for different consumer profiles and consumption occasions. In brief, the Guarana Antarctica, for example, can be prepared indoors through the machine that carries the name of b. blend, released by Whirlpool last year.