Los Paleteros invests in new flavors with cream and yogurt

Seeking to bet on different actions in the marketplace of palettes, the founding members of Los Paleteros, Gean Chu and Gilberto Verona, announced a package of news during event this week, in the Moema district, in the southern area of São Paulo. The greatest mark of the segment invests in an advertising campaign, aired on television channels, to whet the palate of Brazilians. In addition, the network also invests in the launch of two flavors and the opening of a lab used exclusively for the development of new palettes. In the event, the guests met the Paleteros LAB, in which Sandra Yasaki develops new flavors and invests in the improvement of the options already sold by the network. "Sporadically, invite special customers and franchisees to tasting sessions and sensory tests, in order to provide the best products in the marketplace of palettes. The Los Paleteros has delicious ingredients for difference of taste of Brazilians, and turn them into unique experiences of taste. We take into consideration the consumption habits of ice cream and desserts in different regions of the country, "reveals the founding partner Gean Chu.
One of the differences is that the novelty is installed at the District of Moema, Sao Paulo. At certain times of the day, customers who frequent the site can follow the entire process, since the lab is exposed to the public through Windows, providing a memorable experience for visitors. Eventually, the curtains are closed when confidential recipes are prepared.
Always attentive to the news and to the wishes of consumers, the Los Paleteros launched on the same day two flavors of palettes, thanks to important actions of co-branding. One of the novelties is the flavor of yogurt with berries, inspired by the Greek Fruittella bullet. "We decided to bet on the concept of yogurt because it is well accepted abroad and is being explored in different strands in the Brazilian food sector," according to Verona. The partnership signed with the Perfetti Van Melle also boasts a promotion in 84 units of the network. With the purchase of a palette of yogurt with berries, the consumer wins the bullet Fruittella Greek another important partnership was established with the Rock In Rio, the largest music and entertainment festival in the world, which in full 30 year 2015. The team of Los Paleteros developed the exclusive taste of Crunchy Cream, which will be released in stores on April 24. The palette brings a base of cream with vanilla that provides a perfect combination with crispy pieces of chocolate chip cookie. The aim is to offer a unique experience, that explores a unique crunchy texture to an ice cream.
"We decided to bet on new shares in 2015, aiming to introduce various innovations to consumers throughout the year," reports Gean Chu. The Los Paleteros closed 2014 with revenues of R $ 70 million, and prospect to deploy 75 units in 2015.