Latin America reduces consumption of personal care products

The study "Latin America Consumer Overview", released by Kantar Worldpanel: consumer, pointed out a drop in consumption of personal care products throughout the Latin America region. According to the data presented, 50% of countries had registered this reduction in October 2013 period to September 2014.
Only two countries in the region recorded an increase in these expenditures: Brazil and Peru showed a growth in value of 14% and 7% and an increase in average expenditure 10% and 5%, respectively. Despite the price increase, the Brazil does not leave aside the spending on personal care, which shows the strength of this segment to the country vis-à-vis the region.
Argentina, Chile, Colombia, Ecuador and Venezuela had volume shrinkage and were responsible for the negative outcome of the category. Now Bolivia, Central America and Mexico recorded stability in consumption.
Frequency of purchase and sales channels
With the exception of Venezuela and Peru, all countries have decreased their trips to the point of sale, i.e. 80% of the countries in the region. By contrast, seven countries have increased their average spending by category.
The purchase of personal care products came to prominence in the self-service channel, where 60% of the countries in the region concentrate their spending. Three of them spend 30% more than the average of the region on this channel: Chile, Mexico and Venezuela.
The Central American countries, Peru and Bolivia are concentrated their spending on traditional canal, also known as over-the-counter retail. Bolivia and Colombia were already part of their spending on the channel door-to-door and Argentina stands out for its spent on perfume shops and pharmacies.