Feed industry is investing to increase production

Although this year the sector expect a slight slowdown, given the high of 8% in sales in value in 2014, the industry's investments are still warm. The American Mars, leader in food for pets in the country, with the brands (for dogs) Pedigree and Whiskas (cat), will inaugurate in 2016 a unit of R $ 140 million in Ponta Grossa (PR) to expand its production in Brazil in 35%.
Its chief competitor, Nestlé Purina, also intends to expand the production. The company may announce by the end of the year, the expansion of its manufacturing capacity of rations. Nestlé 's division dedicated to animal feed 16% of the market dominates in the country. The slices of Mars are 44% (rations of cats) and 29% (dogs), according to market data.
Attentive, the food industry, Marfrig prepares their entry on the market of food for domestic animals in Brazil. The goal of the company is to launch its first products next month. In this first moment, Marfrig will produce three lines of food: natural, chewable beef bones natural steaks and burgers and snacks for dogs – all will lead the brand Bonapet. To act in the new segment, Marfrig has invested r $ 1.5 million in modernization of its plant in Itupeva, São Paulo interior.
Food for pets already move $ 11 bi
Today, the animal feed segment moves R $ 11 billion a year, according to Abinpet (Associação Brasileira da Indústria de products for pets). This value corresponds to two thirds of the total pet market (R $ 16.4 billion in 2014). According to Fernando grace, President of Nestlé Purina for Latin America, the Brazil accounts for 55% of the Latin American consumption of pet foods. Today, there are 65 million "consumers"-40 million dogs and 25 million cats.