Brand that made Royal Wedding will bring beer pint Spitfire to Brazil

The British brewery Shepherd Neame, responsible for producing the drink for the wedding of Prince William and Kate, the Duchess has his eye on Brazil and want to double sales here.
To adapt to local tastes and enhance market presence, the brand will bring three varieties of draft beer for the Brazilian bars: the Spitfire (flagship of their production), an India Pale Ale Beer and a Double Stout. The prediction is that hit the country in three to four months, according to importer responsible for the transaction, Uniland.
Sales strategy
With the strategy, the Shepherd Neame expects to double sales in Brazil in the next two years. They do not report numbers, but estimate that the Brazil today represents 5% of total exports. Exports represent, as a whole, 8% of the total production of the company.
According to the export Director of Shepherd Neame, Olly Scott, the company produces about 700 thousand hectolitres of beer per year. For comparison purposes, the national giant Ambev produced 1.4 million hectolitres only during the World Cup last year.
For Scott, the important thing now is to increase the exposure of the brand in the bars. "When the client enters the bar, go look at the exhibited products. If we're on the shelf, is a kind of exposure; If we're also in the beer taps, double exposure, "he said.
Royal Wedding
Prince Philip, husband of Queen Elizabeth and the Duke of Edinburgh, has stated that his favorite beer is 1698, of Shepherd Neame.
He was the one who requested the brand to prepare a special beer for the wedding of Prince William with the Duchess Kate.
The company cannot sell or repeat the recipe and, therefore, no "commoner" may prove it.