Brand Sunglass demolition wood follows strategy of Chilli Beans

Presence in pop events is the main strategy of Colorado, which manufactures sunglasses and degree in acetate, polycarbonate and even demolition wood. With the visibility achieved by participating in three years World market Mix, itinerant fair fashion and design, the company was asked to integrate other fairs, and business took off.
The increased demand has made the brand through a reseller of imported the creator of unique templates, which are manufactured by outsourced industries, and also open a store in 2013 on Augusta Street address taken off of São Paulo, with an investment of about R $ 40 thousand.
Today, the point accounts for 50% of sales, ranging from 800 to 1,000 glasses per month in total. The other 50% are sold in fairs, as the World Market Mix and the market – Independent Designers. The billing is $ 300,000 per annum. The profit was not released. Prices for glasses range from $ 49 to $ 358.
Owners are inspired in the history of Chilli Beans
The partner David Eidelchtein, 30, a graduate in international relations and former employee of a chemical company, says it is inspired by the story of Caito Maia, founder of Chilli Beans, which also became known in the World Market Mix.
The idea to create the Colorado appeared in 2010, from a thrift store online, that he and another partner owned. "Many customers were looking for ' vintage ' style accessories, mostly glasses, but it was increasingly difficult to find them. So, we decided to import new products, but with man ' retro ', and founded the Colorado, "he says. The initial investment was r $ 50 thousand.
The first time that the company participated in the World Market Mix was in an Edition on Virada Cultural in São Paulo, in 2012. "We were finished in structuring when we were introduced to the mastermind of the event, who liked our products. After that, we participate in fairs in other cities, invited by people who met us there, "he says.
Thus, the company was growing, began to invest in own models of glasses and nationalized the production, in order to make the products in smaller quantities and make them even more unique. The glasses have certificate of guarantee and protection against ultraviolet rays. The focus of the brand are young people from 14 to 20 years, but there are even elderly customers, according to Eidelchtein.
Fair has created business incubator to help beginners beginners Business and fashion and design students can participate in the business incubator World market Mix, which teaches, among other things, to formalize the deal, the price products and decorating the booth. Entries are made by fan page on Facebook and a curator. Are 10 to 20 slots per issue and participation is free.
Created 21 years to gather new designers and designers, the World Market Mix takes 150 to 200 marks per issue and attracts up to 45 thousand people on Saturdays and Sundays in what happens. The next event will be in the days 18 and 19, at the Latin America Memorial, in São Paulo. To expose, it is necessary to pass by the curator of the creator and Director, Bob Lake.
"We take into consideration the style and innovation, that is, things that do not exist in the traditional trade. Also consider the quality and the price, you have to be fair, after all, the purchase is made directly with the producer, without intermediaries, "he says. Exhibitors pay a fee ranging from $ 600 to $ 1,000 for the two-day event, used to fund the infrastructure.
Depend only of events does not guarantee the company's continuity
Marcelo Sinelli, consultant of Sebrae-SP (Service of support for Micro and small company of São Paulo), says that participation in fairs helps to leverage the business and also to meet competition and new trends. In the case of World Market Mix, he says that the event has become a brand and the curatorial work done by the organization is paramount.
However, become dependent on just these events may not be sustainable in the long term to participating companies. "It is important to have some other point of contact with the customer, so he knows where to find, even when we don't have events. Can be an online store, physics or a commercial representative ", declares.