Paraná keeps good expectation of sales at Easter, with orders at 5% higher than the 2014

Easter is a period of large sales to supermarkets. The traditional Easter egg is still the favorite among consumers, followed by the chocolates in General, like bonbons and bars. In addition to the chocolates, the traditional good Friday lunch and domingodevem be maintained by consumers.
Supermarkets Paraná para2015 ordered about 4 to 5% more of Easter products, and therefore believe in a top selling to the year 2014. Among the products ordered are typical as chocolate eggs, chocolate in General (like Bonbons, bars), cod, fish and colomba. In addition to soft drinks, beers, oils. The only product which registered sales-related decline was the Colomba Pascoal.
Compared to 2014, all products analyzed also presented price increase. According to the Brazilian Association of Supermarkets (OPEN), Easter eggs in General presented the largest high (10.9 percent), chocolates (8.8 percent) overall. The imports also maintained a significant increase, reaching 10.9%, high-dollar impulsionadospela. Cod, already traditional in suppers, recorded an increase of 7.0% in price.
According to the President of the Association of Supermarkets – Aprâšâ, Cesar Moro Tozetto, in 2014 the higher value-added products were the most sought after Easter, "The most expensive Chocolate Eggs accounted for 40% of demand, where families have opted for premium products for the sons, betting on the familiar conviviality," he observes. Yet for the President, the children is decisive at the time of purchase. "The toys and characters are licensed in 9:0 pm every 10 eggs given to children. This audience has increased the requirement from the toy that comes inside the egg, make the purchase, "he explains.
Another feature of the paranaense consumer is buying at the last minute. About 30% of sales are for Easter Saturday and 60% for the last four days. Who buys in the last horabusca opportunities and, above all, low price. "The consumer always seeks the lowest price, giving up sometimes if product brand with what's available content in the vines of supermarkets," explains the President. "Sometimes leave for last minute, you end up paying more expensive, for not finding the product you want, but what's on the shelves," says.
Already for the fish, the increment of sales must be more expressive for lunch Friday. Since Easter Sunday commercialization increases in typical items like barbecue, oils and wines.