Paçoquita Creamy WINS zero sugar version and jar of 1 kg

Taking requests from consumers, the St Helena launches a version zero Paçoquita sugar creamy, peanut butter released last year that caused commotion in social networks because of the difficulty of finding her on supermarket shelves.
The manufacturer decided to also launch new sizes of the traditional version for most ardent fans and to the culinary market: 350 g jars and 1, 01 kg. Until then the product was offered only in version of 180 g.
According to Saint Helena, the postings must hit stores from April.
According to the brand, were sold more than 2.5 million units of Creamy Paçoquita in 2014.
"The Creamy Paçoquita showed how much the consumer appreciates innovations in brands in which already has an established trust relationship," said Luciana Persoli, marketing manager of St. Helena.
The St. Helena also bet on internationalization of its mix of products and has already led the Creamy Paçoquita with labels in English for events in Germany and England.
"The goal is to increase our exports in the coming years with products full of brazilianness. The international release of the creamy version close even more the relationship with consumers of other localities and brings new markets, "says Martins Figueiredo, export manager of St. Helena.
With 73 years of market, St Helena has an industrial complex of 11,000 m² in Ribeirão Preto (SP) and exports its products today for Latin America, Europe and Asia.