Maguary launches line of ready-to-drink teas in packages signed by A10

The year 2015 marks the expansion of Maguary for new niche markets well beyond its famous concentrates, juices and Nectars. Already acting in the segment of purees, the brand now launches the line Natural Tea, Maguary ready-to-drink teas, healthy and affordable for the whole family. The news come in versions tea maté and lemon black tea (sweetened), plus green tea with lemon; Green tea with orange and ginger; and white tea with lychee (no sugar and zero calories).
"We are the largest processor of fruits of Brazil and the same lemon and orange that we use in our renowned juices are part of the new products," says the marketing development manager of ebba, owner of the company brand, Lillian Yokota. The proposal is to combine the experience of taking tea with the flavors and functional benefits of fruits, offering more differentiated consumer option which contributes to an overall feeling of balance and wellbeing.
Maguary has been one of the brands that make up the largest number of product launches per year, strategy that has represented about 40% of revenues. The diversification of the mix of innovative products and packaging ready for drinking are the main pillars of this new positioning, that only in the last three years has required an investment of r $ 90 million in the industrial park.
Packaging is another strong point of the Maguary Natural Tea. They were developed by the Agency to have more featured in A10 gondola, attracting consumers and enabling rapid identification of flavors, which optimizes sales. "They bring elements balanced and carefully selected colors that convey the concept that drink made to leave the day-to-day lighter. With unique features, this new line remains integrated with the Maguary brand positioning and identity, ensuring the consumer a super tasty option on the market of teas, "says founding partner and Creative Director of the Agency, Margot Doi Takeda.