Maguary inaugurates health food segment

The company of juices Maguary invests in the creation of a new niche of fruit-based food, while at the same time expands its line of healthy drinks.
The Maguary Mashed, launched recently, inaugurates the new segment. In the package, just mashed fruit, no added sugar or colourings.
The company follows the trend of a healthier diet, fast and natural ", according to João Caetano, President of Maguary, in an exclusive interview to EXAME.com.
The puree will be manufactured in Chile by a supplier, in a new exclusive partnership for this product. "If there is acceptance, volume and profitability, production can nationalize," says Caetano, stating that this is the most natural movement.
The company began studying entry into new market three years ago, with intense research with consumers, said Caetano to EXAME.com.
For the President, "we feel that the brand reaches the audience even outside the area of juices and we could move to foodstuffs".
The puree can open a door for other releases of the biggest Brazilian processor of fruits for juices. "If we succeed, we can continue the line of food, always linked to a base of fruit."
Following the same healthy trend, the company also developed two product lines: Maguary Life, beverages without added sugar or dyes, and the Natural Tea.
The company has existed for 70 years, but 40% of its turnover comes from products launched in the past three years.
According to Caetano, the company invested r $ 90 million in innovation and in the industrial park and released more than 200 new products during this period.