Yes Cosmetics plans to invest R $ 49 million to expand business

The Yes Cosmetics, beauty products and personal hygiene focused in classes B and C, plans to invest R $ 49 million to expand the number of points themselves until 2016. The goal of the pernambucan Group's open 165 stores--today are 55. The units will be distributed in the States of Alagoas (20), Pernambuco (45) and Ceará (100). The Ceara will receive approximately $ 30 million of the total that will be landed. "In the State, we want to expand by 15 municipalities that make up the metropolitan region of Fortaleza", says the company's Chairman, Cândido Thorn Tree.
The decision to increase the presence of business in the Northeast due to the proximity between the States and to the climate. "The heat tends to generate a large consumption of cosmetics," he says. The investment to build a standard store, group of 45 m², is usually about $ 300,000.
To reach all regions of the country, Yes has a network of 450 Cosmetics distributors, who hold a lease to sell 600 brand items. "The total number of distributors has grown 20% in 2014. We've had since the multibrand stores in the network standard kiosks, "adds Thorn Tree.