Supermarkets reduce orders for more expensive eggs

Sao Paulo-the most Brazilian supermarkets designs Easter sales stability in comparison with last year, showed the research association that represents the industry, Open, which also pointed out preparation of retailers to consumers more sensitive to prices.
Among the respondents, 55.8 percent said they believe that sales will remain at the same level as of 2014, 17.3 percent predicted weaker sales and 26.9 percent estimated a result superior to that achieved a year earlier.
Easter is considered the second most important date in the sales sector, behind Christmas. In a statement, the President of the Advisory Board of the Open, Sussumu Honda, stated that this year the retailer is more cautious.
"Although sales of supermarkets as a whole are still positive, the perception of a tough year with zero growth and high inflation, coupled with the higher interest rates and cut government spending, end up affecting the industry's expectations," he said.
Entity's research also pointed out that the supermarkets are seeing less available to consumers to invest in Easter eggs: products with more than 500 grams, more expensive, were the only ones in the category of chocolates presented fall in orders on a year earlier, with indentation of 6.7 percent in value.
The most significant increase of 5.9 percent, was for eggs up to 150 grams, the cheapest.
First month of the year in January, actual sales of supermarkets in Brazil have soared 3.42 percent over a year earlier, according to data released on Wednesday by the Open.
"The result of the first month of the year is good, but our industry follows with much anticipation and some concern with the ongoing economic events" evaluated Honda.
In 2014, the January sales had annual growth of 4.5 percent.
The price of AbrasMercado basket with 35 vast consumer products surveyed by GfK, rose 5.64 percent in January compared to the previous year and advanced 1.04 percent over December, the actual 385.06.
The products that had a higher high on the immediately preceding month were potatoes (+33.21 percent), beans (+14.91 percent) and onions (+11.07 per cent). On the other hand, the biggest falls were suffered by cheese dish ( -5.62 percent), cassava flour ( -4.82 percent) and long-life milk ( -4.71 per cent).