Perfumery segment in high

Crateús the segment of cosmetics and perfumery is expanding in the country. In the Northeast, is increasing the consumption of beauty products by the expansion of the family income. Companies are registering good sales every year. In this city, almost two years ago, was installed the Hinode Cosmetics, franchise originating in the State of São Paulo in Brazil. The venture has earned clients and succeeded in short time.
The flagship of the company are the fragrances imported from France and Switzerland. "Come from the best brands. We have over 60 scents and more than 300 cosmetics ", highlights the entrepreneur John Vidal, which backed the venture and reaping good fruits as a franchisee. "We started with 200 consultants, but today we have more than 1,200".
In the first year of commercialization, the focus was the strengthening of consultants in the municipalities of the region of Sertão de Crateús, the Northeast and even in the neighboring state of Piaui. Direct selling in the store was also strengthened. "We made an investment that worked in a franchise that is expanding strongly in Brazil," said Vidal. "It is gratifying. As entrepreneurs, we generate employment and income in the region ".
The business consultant Carlos Correia, notes that the industry of perfumery, cosmetics is expanding in all regions of Brazil, boosted by improvement of income of the population and the desire to take care of personal beauty by families who were virtually excluded from the market. A reflection on the growth of the sector are the numerous beauty salons that are open in neighborhoods in the periphery and in rural areas in the Interior. "This is a trend registered in all regions," said Correia. "The demand for these services is growing and must remain throughout this year".
Offers
The stores reflect the expansion of the sector through the permanent growth in sales of its products directly to consumers or through consultants and resellers. The range of offer includes products for hair, makeup and facial treatment, in addition to the imported perfumes, which are the biggest selling items: soaps, creams, moisturizing oils and shampoos. The franchise uses the maximum essence allowed in the composition of perfumes. Hence the success of its products, which are very close to the international brand items. The essence that the Hinode is original uses 23%. Then, the scent is similar to the original. What changes, in fact, is the packaging, which is a national.
The entrepreneur John Vidal is a native of Crateús, where he lived for twenty years. Then decided to travel to Sao Paulo. In São Paulo, opened a restaurant, which remains active. Five years ago, decided to return to Ceará. Here decided to search about the franchise, and met in São Paulo, the unit. "It's a successful franchise, there are 26 years in the market," he stressed.
New franchise
Upon the company's success, the entrepreneur has launched a new franchise in Mossoró, Rio Grande do Norte, and in Parnaíba, in Piauí. "Who buys our product, experiences, likes and leaves no more to use," he stressed. "Is the company's fastest-growing segment in Brazil and in the Northeast". In Ceará, there are units in Fortaleza, Juazeiro do Norte and Crateús.
According to Vidal, the franchise opened in town got satisfactory performance and has received praise from customers. The imported perfumes are marketed by Hinode in attractive packaging and beautiful, with Golden tones. The most popular fragrances are similar to imported Ferrari, used by the male audience. For women the champions have the essence of the imported Hypnose and Jadore.