Perdigao must return the shelves in July

After three years of sauce because of the merger with Sadia, Perdigão starts back to the part of its products. The main will be seen on the shelves from July. Pernambuco returns strong especially with the ham and smoked pepperoni. The latter wants to regain market leadership, including, left with the suspension of the marketing required by the Administrative Council for economic Defense (Cade) to validate the merger that formed group BRF Brazil, one of the largest food companies in the world. The sausage Perdigão Sadia competitor, but will leave the factory with lower price.
Despite the bullish local market for the product, the unit of the BRF in Pernambuco, in Vitória de Santo Antão, produces only book, sausage and mortadella Perdigão. According to marketing director of BRF, Fábio Miranda, the "square" pernambucana remained brand Perdigão leader, even with the absence of a list of products. "What sustained volume of 37% of market participation of Perdigão in Pernambuco was mainly the frozen burgers and chicken fingers. The State is very important and will be the target, surely, our plan of action. Although we are outside the national market with 40% of our frozen chart, such as pizzas, for example, Brazil has kept the highest participation of our sales volume ", summarized.
The year 2015 also marks the return of Perdigao to gondolas in the following categories: ham, book, afiambrado, smoked sausage, paio, tender pork, seasoned ham, loin and sirloin pork. "Currently, Perdigão is present in categories that represent 60 percent of the market of frozen, chilled and embedded. Still, the brand is responsible for 19% of the volume sold in the market of processed foods and frozen, participation that the positions as the second most consumed brand in the country, when considered this scenario ", says Fabio.
The Executive complements that follows as the second Perdigão foods most valuable brand in the country, according to rankings compiled by the BrandAnalytics. The schedule of the Cade still considers the return of Perdigão in Salamis in 2016 and frozen in General from 2017, respecting four year periods respectively and five years of suspension of sales for market competition be fair in the industry.