Brazil is the fourth largest market for healthy products

According to the Ministry of the environment, the Brazilian agriculture is seven years ago, the largest consumer of agrochemicals in the world. On the other hand — and there's a great irony — the Brazilian market of industrial products, made with organic ingredients that have not had contact with synthetic pesticides and chemical fertilizers, as well as other features, such as the use of non-genetically modified seeds, growing 25 percent annually since 2009.
The world average is only 6%, according to consulting firm Euromonitor. If we take into account other products considered "healthy" — that is, with less or no sugar, salt and fat, and more fiber, vitamins and nutrients —, the expansion is also impressive.
While sales of traditional foods and beverages grew 67% in the last five years in the country, the healthy increased by 98% over the same period. It's a market that moves 35 billion dollars per year in Brazil. In 2014, the figure took the country from sixth to fourth-largest in the world, surpassing United Kingdom and Germany.
Some factors help understand what's behind this trend. "The Brazilians are much more health-conscious than the global average," said Adriano Araujo, Director-General of the Brazilian operation of Dunnhumby, group research firm British retailer Tesco.
In a recent survey with 18 thousand people from 18 countries, 79% of Brazilians say that health and nutrition are a priority in your life. This level is no more than 55% in the United Kingdom and 66% in the United States.