Friday, November 13, 2015

Soda Antarctica gain new visual identity

The soft drinks of Antarctica won new visual identity. Under the tagline "the taste of a classic", Soda, Citrus and tonic are coming to market in new packaging.
"These are flavors that have built a special and lasting relationship with the Brazilians. Therefore, we join our three products to honor this historical relationship and prove that classic never goes out of fashion "comments Diogo Dias, chief marketing officer of Ambev.
Participated in the repositioning of the brand DM9DBB Agency and the Narita Design, responsible for the new visual identity.
To publicize the new visual identity and repositioning of the drinks was also released a film in the brand channels on the internet.
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