Natura may have new plan for stores

Natura must present his new strategy, in order to mitigate impact of the macroeconomic scenario and the contraction of the market for cosmetics and toiletries, in a meeting with analysts and investors today, according to the team of BTG Pactual.
"The company understands fully the fact that your direct sales channel is not enough to serve, engage and retain their end customers-hence the launch of Natura and we anticipate further steps in this direction," analysts from BTG, Fabio Monteiro and Thiago Andrade, in a report sent to clients.
In the document, they consider that the company is ready to open its first line of retail stores next year.
"Initially, we expect to open 10 stores in 2016, from abril/maio, with 70 to 80 square meters and an investment of $ 3 million per store," they wrote.
Sought, Natura confirmed the scheduled meeting with investors and analysts is scheduled for this Thursday (19). On the possibility of announcement of a new strategy during the event, the company said, through his press office, which did not have representatives immediately available for comment.
To analysts of BTG, Natura stores will have a differentiated environment and excellent service quality levels, targeting a young audience of high-and upper-middle class, in order to increase the desire for the brand.
In the same report, BTG Pactual set estimates for the company in the wake of the disclosure of the result of the third quarter, and cut the price target of the action Natura r $ 30 to r $ 28.
Caution
Despite the favourable assessment on the change of nature to strengthen ties with the end customer, the Bank's analysts said they remain more wary of the role of the company for now, Envisioning a transitional process "gradual and uneven".
The manufacturer ended the third quarter with 38.6% drop in net profits compared to the previous year, due to weaker demand in Brazil.