Alpargatas sells brands Topper and Queen to investors

Alpargatas S.A. announced Tuesday morning, 3, who signed with a group of investors contract for the sale of 100% of the business unit that will comprise all the operations related to trademarks Topper (in Brazil) and Queen (in Brazil and in the world) by R$ 48.7 million. The investor group is led by businessman Carlos Wizard Malik.
The agreement also provides for the sale of 20% of the business unit that will comprise all the operations related to the brand Topper in Argentina and in the world (except the United States and China) and a licensing agreement for use of the trademark with Sneakers for buyers can use the brand Topper for a period of up to 15 years in the United States and China.
Through a corporate reorganization, the Sneakers will secrete, its operations in Brazil, the business unit responsible for activities related to trademarks and Queen Topper in a new company (NewCo Brazil).
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Still in the context of the Brazil Operation, the Sneakers will industrialize footwear brands Topper and Queen for up to 24 months and license the brand Topper for the United States and China, for a period of up to 15 years.
The buyers will pay the Sneakers in the closing date of the Brazil Operation, the acquisition of 100% of the shares of NewCo Brazil, the value of R$ 48.7 million, subject to customary adjustments, if any, in transactions of this kind.
Buyers also pay to Sneakers, from the 3rd year of the licensing and until the end of the contract, royalties for the use of the brand Topper in the United States and China.
Argentina
The company informs that in the closing date of the Argentina Operation and conditioned to the closing of the Brazil Operation, buyers will acquire shares representing 20% of the share capital of a new company to be formed by Sneakers on
Argentina, which will be employed the entire business unit on the brand Topper in Argentina and in the world (except Brazil, United States and China).
The closing of the transactions will be subject to the fulfilment of certain conditions usual precedents for these types of transactions.
In a statement to the market, the Alpargatas States that the sale will allow the company to concentrate on its main growth routes, reduce the need for industrial investments and streamline administrative costs, improving margins and the company box.
In the document, the President of Alpargatas, Márcio Utsch, claims that after going through a successful turnaround process, the business of Topper and Queen have reached their limits of expansion within the structure of the Sneakers.
"But reached a plateau on which show great potential to thrive, since with more business models tailored to the needs of brands," he says.
Utsch on Brazil's second,, factories are not part of the transaction, but will continue producing shoes and Queen Topper to buyers for a period of up to 24 months.
During this period, he says, the company will increase gradually to local production of Mizuno and the production of shoes "soul collection Havaianas, mitigating both the need to expand capacity about idleness.
"Our development routes are based on volume growth and profitability of sandals in Brazil, the consolidation of Hawaiian brand to new markets, categories and also in retail of exclusive shops, in the increase of profitability and expansion of Mizuno in Brazil and in Latin America and in the development and consolidation of Osklen on female thread and abroad. These are businesses that receive ' 120% ' of the features available in Brazil, "he added.
Also in the statement, the founder of the Sforza, Carlos Wizard, claims that the acquisitions of Topper and Queen are strategic because of its positioning
of leadership in the Brazilian market. "As investors have sought businesses that are profitable and with high potential growth, generate well-being. This view of the led to the acquisition of Green World network that provides natural and healthy products and the sports sector is part of our global strategy, "he said.