Trouw Nutrition, ex-Nutreco, arise new plant in the country

From 2017, the new factory, which will be built on the ground where the Fatec is headquartered, should come into operation. With that, the BRNova may cancel the lease and give up the outsourced production, second Roppa. The investment also will mean the expansion of capacity. The plant will be capable of producing 60 million tons of products per year, more than double the volume produced today (24 000).
Stronger in Brazil from 2009, when it acquired 51% of the company's capital for cattle feed and fish Fri-Ribe, Trouw took a big leap this year precisely because of the acquisitions of Fatec and BRNova. The expectation is that the Trouw R$ 650 million in 2015 Bill, which would place the company among the three largest companies in Brazil, animal nutrition Ropp said. In 2014, the Trouw made 350 million R$ in Brazil and $ 19.7 billion globally. Since last year, the company is controlled by the Holding Company SHV, family group owns the Dutch retailer Makro.
In parallel to investment in the factory, Trouw is reviewing its manufacturing plant. The company invested around r $ 10 million in modernization of equipment of factories of Pitangueiras (SP), New Delhi (EC) and in Teresina, capital of Piauí.
According to Roppa, the injections raised the productivity of factories, allowing the disabling of plants of Lavras, Minas Gerais and of Anápolis (Goiás), which produced smaller volumes. "They were small factories and had not felt inside the business," said the Executive. In this process, the company fired about 20 employees of her company has 1.1 thousand employees in Brazil.
With this restructuring, Trouw will take seven factories in operation. In all, these units are capable of producing 330 thousand tons of products per year. In 2017, when the factory of Arujá is inaugurated, the annual capacity will reach around to 365 thousand tons.
Amid the difficulties of the Brazilian economy, Ropp said Trouw is gaining market share. Thanks to acquisitions of Fatec and BRNova, the company today holds a third of the sales of birdseeds layers. "Out of three eggs, one has Trouw products", he said.
The company is also strong in aquaculture (fish production in captivity). As Roppa, Trouw is the second leading provider of feed for shrimp. According to estimates of the National Union of the Animal feed industry (Sindirações), the consumption of rations in shrimp farming will grow 5 percent in the country in 2015, reaching 90 thousand tons. The Brazilian market rations must grow 3.2% this year, to 67.1 million tons, according to the Union. "We're going to grow more than 10 percent in volume," said Ropp.