Santa Amalia Launches mass in Kraft paper

The premium mass grano hard Santa Amalia won a new guise and now comes packaged in a reinforced kraft paper, with most craft, according to the brand, resembling the mass imported brands. The line consists of the brand portfolio Santa Amalia Speciale and will be available for sales in Minas Gerais, Espírito Santo, Rio de Janeiro, Sao Paulo and Goias from this month. The expectation of the company in the segment of mass is, until 2021, triple value, becoming leader of the sales market in Brazil.