Manufacturers predict price adjustment due to the high cost

The manufacturers of motorcycles are no longer able to absorb all the increased costs in the country, especially on the high-dollar against real. Some brands already predict price adjustment, but they hope to ease the fall in the year with renewal of the portfolio.
The Yamaha. With important participation in the segment of up to 150 BMWs, the automaker believes that, in January, the prices will have to be adjusted. "With the worsening of the crisis and the selectivity in the segment of credit low cylinder capacity, we have to pass some of the cost," said the company's commercial Director, Márcio Hegenberg.
In an interview with the DCI, the ceo of Yamaha, Hiroyuki Yanagi, said it is still difficult to talk in resumption, but that the Country remains promising. "Brazil is the most important market for us in the region. All developing countries often have a rapid recovery of the crises in which they spend. "
Dafra, who is also a representative in the categories of combat, evaluates the re-pricing company doesn't pay the rising inflation. "The transfer that we did this year was certainly less than the high costs," said the President of Dafra, Croesus Franco.
As a strategy to grow the Group bet on high-end bikes for sale of the Austrian KTM seal. Part of the network of dealers will have the two flags. "The Brazilian market of motorcycles is still interesting, despite the scenario," said Croesus Franco.
This is also the philosophy of the absolute leader in the local market, the Honda. With about of 80% market share, the automaker suffers from the industry's downturn. "The trend is that we continue to follow the overall market this year," commented the Director of institutional relations of the Honda, Paul Takeuchi.
The Executive says that, for now, the automaker should not adjust prices due to the appreciation of the dollar. "Fortunately, we are a company highly Verticalized and with highest level of nationalization, so don't exchange affects us so much".
He points out, however, that the appreciation of the dollar has impact on imported content of the company's operations.
"Industrial Costs like that end up reflecting in the medium term. We have to wait for this cycle to reach an average of the dollar and then make the decision whether or not to adjust prices, "assessed Takeuchi.
To the General Manager of Honda of Brazil, Alexandre Cury, maintaining sales volumes is very important for the brand. "Our strategy will be to absorb the costs," he says. "But depending on how the appreciation of the dollar flow, there may be price increase".
While the company waits for the conduct of the Exchange factor, sales are still retracted in low cylinder capacity segment, in which the company is a leader in the country. In this scenario, the Honda stake in consortiums to soften the fall. "We have a very important instrument in Honda which is the Consortium. This modality has been growing a lot in our sales, "Cury. According to him, the historical average of the Consortium's participation in brand plates issued does not exceed 30% of the total.
Review for low
The Brazilian Association of motorcycles, Mopeds, Scooters, and Bicycles (Abraciclo) reduced estimates. "Nobody expected this fall," says the President of the entity, Fermanian Landmarks.
Abraciclo projected to 2015 a performance in line with the registered last year. "But the scenario has deteriorated a lot," he adds. With that, the motorcycle production should end the year with a decline of 14.7%, to 1.29 million units. Already the plates issued must have a decline of 10.5 percent on the same basis of comparison, to 1.28 million motorcycles.
Fermanian explains that the sector doesn't see a horizon and this hinders decision-making. "The automakers cannot make adjustments in production from one day to the next. Even if the industry make adjustments, many of the requests from suppliers are already on their way, "he pondered.
The Manager adds that the appetite for credit comes decreasing appreciably and that the level of approval remains low. "Around 30%, only" estimated.
Fermanian stresses, however, that the 13th salary used to be a shot in the arm on the market, especially in the segment of low cylinder capacity. "We're betting on this edition of the two wheels and the 13th to soften the fall," he said.
Premium segment
The categories of high engine capacity, less dependent on credit, have shown better performance than the General market.
"We are expanding our network of dealers," says the Manager of the Harley-Davidson in the country, Flávio Veer.
However, the rise in the dollar hit the company's business. He explains that 90% of the costs are priced in dollars. "We suffered a great impact with the American currency appreciation, but we can't go over to the consumer," he adds. According to him, there will be a price increase by about 25 percent next year.
The British Triumph, which also imports content, suffers with the Exchange. "Everyone who works with components from outside are suffering," said the General Manager of Triumph in Brazil, Katie Fisher.
The automaker is working to repeat the 4.5 thousand plates issued from 2014. "This goal is not bad in a market which is falling. In structure as well so you don't have to take drastic measures in times like this, "he adds.
And to add more competition to the thread, the American Indian Motorcycle comes to the country to fight primarily with Harley-Davidson. With prices between $ 49 thousand and R $ 89 thousand, the automaker expects to sell between 800 and 1,000 units in the first full year of operation.
"We believe Brazil will become the largest market for the brand after the UNITED STATES," said the Indian's marketing manager, Paul Brancaglion. With four sales points currently in the country, the projection of the company is to reach eight by the end of next year.