Cards extend the ticket purchases

São Paulo-Retailers that accept payment via debit and credit card claim to have higher average ticket purchase and, consequently, better profitability, which is 25% higher. That was the conclusion of the study commissioned by Mastercard and conducted by the Consulting Trends. "Today the 17 million business establishments, 2.5 million offer payment via credit card. The perception of who's got the option is that spending with the card is greater when the purchase is made in cash, "said project coordinator of trends, Fernando Botelho. The research pointed out that the average ticket purchase with money is 76.66 R$; with debit card the value goes to 88.85 R$. When the payment is made on your credit card spending is 128 R$, 24 and when the purchase is piecemeal, the value nearly doubles to R$ 242. "A comparison of payment in cash and on credit the retailer have almost $ 50 in won. When comparing with the purchase on credit spending splitted is three times greater, "emphasized the completed:" Barker 91% of retailers surveyed by research claim to feel the increased average ticket purchases via credit card. Potential according to the VP of Business Development and acceptance of MasterCard Brazil and Southern Cone, Alexandre Brito, informality is still a barrier for the card industry. "Some justify the establishment did not use the cards, as this would bring tax implications," he explained. Barker said that, there's plenty of room for cards in the Country and that they are able to reduce operating costs. "The cost of money is hidden and the merchant electronic payment reduces the trip to the Bank to deposit cash and check, reduces the cost to employee to do this, in addition to not having to worry about security."