Brazilians should give Christmas pudding in time for Christmas

High inflation, rising debt and unemployment. With the bad Outlook on the economy, the Brazilians should tighten the belts (even more) at the end of the year.
With the loss of purchasing power, Christmas this year should not be one of the best. According to the CNC (National Commerce Confederation for goods, services and tourism), the end of year should have the first pullback in sales since 2004.
The expectation is that the financial drive for Christmas-the best commemorative date for trade-is of R $ 32.2 billion across the country, representing a fall of 4.1% compared to last year.
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The bad expectations will also attain temporary work, which must have the biggest shrinkage in the number of vacancies for the season since 2009. The study points to a fall of 2.3% in the number of temporary jobs in about 2014.
According to the study, one of the segments most affected should be the furniture and electrical appliances, since they present "more expensive" must be crossed off the list this year, with high inflation, currency devaluation and the rise of the credit.
By contrast, this year, some typical Christmas items must pass a mere kindness and become the only souvenir for friends and relatives.
That's what the 1906 bet this year to boost sales of its Christmas pudding. With nearly 70 years in the market, the brand wants the Panettone, which was previously seen as a souvenir, is the main gift for those who are thinking about save the date.
She noted that, in times of crisis, people Exchange conventional gifts such as clothes, shoes, accessories, home appliances, among others, for Christmas pudding.
While traders should sell less or equal to last year, the 1906 must expand their offer by 10% this year, producing 75 million units.
"The 1906 reaches two audiences. Sales of fruit products generally are stronger to the public above 50 years, while the chocotones are appreciated by younger people, "said the Manager of institutional marketing, brand owner company Pandurata, Renata Del Clar.
Alone, the brand accounts for more than 40% of the market of Christmas pudding in Brazil. To compete with other souvenirs, Pandurata will hold prices.
According to the company, the readjustments will be below the accumulated inflation over the past 12 months, which reaches more than 9.50 percent, according to the IPCA.